Our Story

Welcome to de: Marena, a tribute to the visionary spirit of Marena Winckelmann. Founded by her daughter, Maru, and grand-daughter, Emma Winckelmann, our brand encapsulates the essence of timeless elegance.

Maru's journey with leather craftsmanship began in 2015, eventually giving rise to the creation of the former brand, MW Leather in 2020. Concurrently, Emma was making her mark as a photographer and digital media director collaborating with renowned names such as Bloomingdales, Miami Swim Week, and The Mandolin Group. In 2022, the duo combined their talents and created what is now, de: Marena. The brand was unveiled on March 14 the following year, a date that holds special significance as Marena's birthday.

Influenced by Marena’s distinct flair, her innate sense of style, and the cherished memories of a life well-lived, de: Marena embodies the concept of timelessness. In an era of rapidly evolving trends, we’ve made it our mission to create lasting pieces that seamlessly complement and perpetually remain in vogue.

Our products are meticulously handcrafted right within our Miami studio, where we’ve embraced a small batch production approach. Each piece is a testament to our unwavering commitment to excellence and ethical practices. By producing in small batches, we not only honor the tradition of leather craftsmanship, reflected in every cut, stitch, and detail, but also reduce waste, minimize our environmental impact, and ensure the highest quality for each design.

We believe that the true value of something is found not just within the product itself but also within the inspiration behind it. That's why each of our bags is named after the close friends and family who have played significant roles in our lives. Each name is carefully chosen to reflect the unique characteristics of each piece, infusing our products with our cherished connections.

As you explore de: Marena, you’re not just embracing a brand – you're embracing a legacy of elegance, craftsmanship, and mindful creation.